{"id":1139,"date":"2024-02-28T16:10:00","date_gmt":"2024-02-28T15:10:00","guid":{"rendered":"https:\/\/directionrh.fr\/?p=1139"},"modified":"2025-09-01T12:15:50","modified_gmt":"2025-09-01T10:15:50","slug":"construire-une-image-differenciante-pour-attirer-et-fideliser-les-talents","status":"publish","type":"post","link":"https:\/\/directionrh.fr\/en\/2024\/02\/28\/construire-une-image-differenciante-pour-attirer-et-fideliser-les-talents\/","title":{"rendered":"Building a distinctive image to attract and retain talent"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFF3E8&Prime; custom_margin=\u00a0\u00bb||||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb50px||50px||true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb50px||50px||true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px||20px||true|false\u00a0\u00bb bottom_divider_flip=\u00a0\u00bbvertical\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; 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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||||false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb35px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.2em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.1em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbcenter\u00a0\u00bb text_orientation_phone=\u00a0\u00bbcenter\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbLa marque employeur \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_font_size=\u00a0\u00bb30px\u00a0\u00bb title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb|||20px|false|false\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb title_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb title_line_height_phone=\u00a0\u00bb1.2em\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_heading title=\u00a0\u00bbConstruire une image diff\u00e9renciante pour attirer et fid\u00e9liser les talents\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_font_size=\u00a0\u00bb22px\u00a0\u00bb title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb15px||15px||true|false\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb title_line_height_phone=\u00a0\u00bb1.2em\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_image src=\u00a0\u00bbhttps:\/\/directionrh.fr\/wp-content\/uploads\/2024\/10\/Actualite_Direction-RH_Marque-employeur_2-01.png\u00a0\u00bb title_text=\u00a0\u00bbActualit\u00e9_Direction RH_Marque employeur_2-01&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb background_color=\u00a0\u00bb#f9fafc\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_enable_color_tablet=\u00a0\u00bboff\u00a0\u00bb background_enable_color_phone=\u00a0\u00bboff\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbleft\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Le concept de \u00ab <span style=\"color: #313135;\"><strong>Employer Branding<\/strong> \u00bb nous vient tout droit de l\u2019autre c\u00f4t\u00e9 de l\u2019Atlantique o\u00f9 il est \u00e9voqu\u00e9 pour la premi\u00e8re fois en 1990. Le principe est simple : <strong>r\u00e9utiliser les codes et techniques du marketing<\/strong> qui ont su faire leurs preuves, et <strong>les appliquer aux ressources humaines des entreprises<\/strong>.<\/span><\/p>\n<p><span style=\"color: #313135;\">En France le concept de \u00ab <strong>marque employeur<\/strong> \u00bb \u00e9mergera au d\u00e9but<\/span> des ann\u00e9es 2000. Il conna\u00eetra un v\u00e9ritable <strong>engouement avec l\u2019av\u00e8nement des r\u00e9seaux sociaux, le d\u00e9veloppement des start-up, l\u2019arriv\u00e9e sur le march\u00e9 du travail de nouvelles g\u00e9n\u00e9rations de salari\u00e9s, et la cr\u00e9ation des tout premiers sites de notation d\u2019entreprises<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||||false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbQu&rsquo;est-ce qu&rsquo;une marque employeur ? \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb30px\u00a0\u00bb title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb min_height=\u00a0\u00bb19px\u00a0\u00bb custom_margin=\u00a0\u00bb|25px|0px|25px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px|0px|0px|false|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb title_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb title_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb title_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_left=\u00a0\u00bb5px\u00a0\u00bb border_color_left=\u00a0\u00bb#EABF18&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb5px||5px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_padding=\u00a0\u00bb|25px||25px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbleft\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>La marque employeur<\/strong> <strong>correspond \u00e0 l\u2019image globale d\u2019une entreprise v\u00e9hicul\u00e9e, en interne et en externe, via divers moyens et strat\u00e9gies de communication<\/strong>. <strong>Elle porte l\u2019ADN de l\u2019entreprise comprenant ses valeurs, sa mission et sa culture d\u2019entreprise.<\/strong> Cette derni\u00e8re, \u00e0 l\u2019instar de la marque commerciale qui cible les consommateurs et clients, cible les candidats ainsi que les collaborateurs d\u2019une entreprise.<\/p>\n<p>Chaque entreprise, quelle que soit sa taille, poss\u00e8de sa propre marque employeur et <strong>entrer dans une d\u00e9marche de d\u00e9veloppement de cette derni\u00e8re ne consiste pas \u00e0 la r\u00e9inventer, mais plut\u00f4t \u00e0 la renforcer et \u00e0 la mettre en avant<\/strong>. Pour cela l\u2019implication de la direction, qui incarne l\u2019essence m\u00eame de l\u2019entreprise, du marketing et des ressources humaines est indispensable. Les \u00e9quipes de la finance, de la communication, de l\u2019informatique, ainsi que les services g\u00e9n\u00e9raux et les cadres op\u00e9rationnels, sont \u00e9galement impliqu\u00e9es.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f9fafc\u00a0\u00bb custom_padding=\u00a0\u00bb|150px||150px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|50px||50px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|30px||30px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Un changement d\u2019une telle ampleur ne peut aboutir que s\u2019il est structur\u00e9 et port\u00e9 par l\u2019ensemble des services concern\u00e9s.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbPourquoi d\u00e9velopper sa marque employeur ?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb30px\u00a0\u00bb title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb min_height=\u00a0\u00bb19px\u00a0\u00bb custom_margin=\u00a0\u00bb|25px|0px|25px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px|0px|0px|false|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb title_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb title_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb title_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_left=\u00a0\u00bb5px\u00a0\u00bb border_color_left=\u00a0\u00bb#EABF18&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb5px||5px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_padding=\u00a0\u00bb|25px||25px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbleft\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Depuis quelques ann\u00e9es, le <strong>paysage professionnel est en constante \u00e9volution. La d\u00e9mocratisation des nouvelles technologies, l\u2019\u00e9volution des mentalit\u00e9s, et l\u2019arriv\u00e9e sur le march\u00e9 du travail de nouvelles g\u00e9n\u00e9rations ont boulevers\u00e9 les \u00e9quilibres \u00e9tablis<\/strong>. Le rapport de force s\u2019est invers\u00e9 au profit des salari\u00e9s et des candidats.<\/p>\n<p><strong>La comp\u00e9tition pour attirer et fid\u00e9liser les talents est plus que jamais importante<\/strong>, surtout dans les secteurs en qu\u00eate de comp\u00e9tences qualifi\u00e9es. En 2024, on estime que 88% des employeurs, toutes tailles d\u2019entreprises confondues, envisagent des recrutements en CDI, tandis que 80% anticipent des recrutements en CDD . Dans un tel contexte, il est important pour les entreprises d\u2019int\u00e9grer ces nouvelles tendances et de\u00a0<strong>poss\u00e9der une marque employeur forte et diff\u00e9renciante<\/strong>.<\/p>\n<p>La marque employeur repr\u00e9sente un v\u00e9ritable atout qui peut\u00a0<strong>permettre \u00e0 une entreprise de se distinguer de la concurrence<\/strong>\u00a0au cours du processus de recrutement. En offrant une image attrayante et une culture d\u2019entreprise positive, elle peut attirer les meilleurs talents et augmenter ses chances de fid\u00e9liser ses collaborateurs.\u00a0<strong>En interne<\/strong>, une marque employeur solide contribue \u00e9galement \u00e0\u00a0<strong>renforcer l\u2019engagement<\/strong>\u00a0des employ\u00e9s, \u00e0\u00a0<strong>r\u00e9duire le roulement du personnel<\/strong>\u00a0et\u00a0\u00e0\u00a0<strong>favoriser une coh\u00e9sion<\/strong>\u00a0et une\u00a0<strong>culture d\u2019entreprise fortes<\/strong>.<\/p>\n<p>En investissant dans le d\u00e9veloppement de leur marque employeur, les entreprises peuvent non seulement\u00a0<strong>assurer leur p\u00e9rennit\u00e9 et leur attractivit\u00e9<\/strong>, mais \u00e9galement cr\u00e9er un environnement de travail enrichissant et gratifiant pour leurs employ\u00e9s, contribuant ainsi \u00e0 leur succ\u00e8s \u00e0 long terme.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f9fafc\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_enable_color_tablet=\u00a0\u00bboff\u00a0\u00bb background_enable_color_phone=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbComment promouvoir sa marque employeur ?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb30px\u00a0\u00bb title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb min_height=\u00a0\u00bb19px\u00a0\u00bb custom_margin=\u00a0\u00bb|25px|0px|25px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px|0px|0px|false|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb title_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb title_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb title_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_left=\u00a0\u00bb5px\u00a0\u00bb border_color_left=\u00a0\u00bb#EABF18&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb5px||5px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_padding=\u00a0\u00bb|25px||25px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbleft\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Avant de se lancer dans un projet de d\u00e9veloppement de la marque employeur il est important de\u00a0<strong>faire un diagnostic approfondi de l\u2019existant<\/strong>. Cette premi\u00e8re \u00e9tape consiste \u00e0\u00a0<strong>analyser les informations disponibles en ligne<\/strong>, \u00e9valuer la r\u00e9putation de l\u2019entreprise sur les r\u00e9seaux sociaux et autres sites de notations,<strong>\u00a0interroger les collaborateurs<\/strong>\u00a0en interne ainsi que les candidats.<\/p>\n<p>Avec l\u2019av\u00e8nement des r\u00e9seaux sociaux , o\u00f9 quelques clics et mots peuvent rapidement influencer la perception externe, cette d\u00e9marche est d\u2019autant plus importante.<\/p>\n<p><strong>Les donn\u00e9es recueillies permettent d\u2019avoir une vision d\u2019ensemble de l\u2019image actuelle de la soci\u00e9t\u00e9 et d\u2019\u00e9tablir un plan d\u2019action adapt\u00e9, activant les bons leviers de communication.<\/strong><\/p>\n<p>Pour promouvoir la marque employeur \u00e0 l\u2019externe, une soci\u00e9t\u00e9 peut activer des canaux de communication tels que le site internet de la soci\u00e9t\u00e9 ou encore les r\u00e9seaux sociaux.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f9fafc\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|60px|0px|60px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb20px|0px|20px|0px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px|0px|20px|0px|true|true\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_enable_color_tablet=\u00a0\u00bboff\u00a0\u00bb background_enable_color_phone=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb|40px||40px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb15px|15px|15px|15px|true|true\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb background_color_tablet=\u00a0\u00bb#f9fafc\u00a0\u00bb background_color_phone=\u00a0\u00bb#f9fafc\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_enable_color_tablet=\u00a0\u00bbon\u00a0\u00bb background_enable_color_phone=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Le site internet<\/strong><br \/>Premier contact entre une soci\u00e9t\u00e9 et un candidat. Il doit donc \u00eatre ergonomique, claire, responsive et surtout bien r\u00e9f\u00e9renc\u00e9 par les moteurs de recherche.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb|40px||40px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb15px|15px|15px|15px|true|true\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb background_color_tablet=\u00a0\u00bb#f9fafc\u00a0\u00bb background_color_phone=\u00a0\u00bb#f9fafc\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_enable_color_tablet=\u00a0\u00bbon\u00a0\u00bb background_enable_color_phone=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Les r\u00e9seaux sociaux<\/strong><br \/>Indispensables aujourd\u2019hui pour une soci\u00e9t\u00e9. Ils permettent de transmettre les valeurs et la culture d\u2019entreprise mais \u00e9galement d\u2019\u00e9changer avec des candidats potentiels.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f9fafc\u00a0\u00bb custom_margin=\u00a0\u00bb||150px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||100px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_enable_color_tablet=\u00a0\u00bboff\u00a0\u00bb background_enable_color_phone=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_padding=\u00a0\u00bb|25px||25px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbleft\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Une\u00a0<strong>bonne r\u00e9activit\u00e9 dans les \u00e9changes<\/strong>, par mails, messages ou commentaires, sur ces diff\u00e9rents canaux contribuera \u00e9galement positivement au renforcement de l\u2019image de l\u2019entreprise.<\/p>\n<p><strong>En interne<\/strong>, un\u00a0<strong>onboarding\u00a0irr\u00e9prochable<\/strong> et un\u00a0accueil\u00a0de qualit\u00e9 des clients, fournisseurs et partenaires contribueront \u00e0 renforcer la marque employeur. Les collaborateurs et futurs collaborateurs appr\u00e9cieront \u00e9galement un\u00a0<strong>environnement de travail propice au bien-\u00eatre<\/strong>, et des\u00a0<strong>avantages attrayants<\/strong>\u00a0tels que le t\u00e9l\u00e9travail, des cong\u00e9s pay\u00e9s avantageux, ou encore des solutions pour les repas.<\/p>\n<p>Attention cependant \u00e0 ne pas mettre en place une marque employeur qui n\u2019en est une qu\u2019en apparence. Ce qui est mis en avant via les diff\u00e9rents canaux de communication externes doit \u00eatre appliqu\u00e9 en interne. Une\u00a0<strong>marque employeur \u00ab vitrine \u00bb<\/strong>\u00a0peut avoir un effet inverse \u00e0 celui escompt\u00e9 et entra\u00eener des\u00a0<strong>d\u00e9ceptions<\/strong>\u00a0pour les collaborateurs et les nouveaux arrivants. Les r\u00e9percussions pourraient nuire \u00e0 la r\u00e9putation de l\u2019entreprise.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|100px|0px|100px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|20px||20px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb-220px||20px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px|0px||0px|false|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|true|true\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#f9fafc\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>A l\u2019inverse, lorsque ce qui est mis en avant refl\u00e8te la r\u00e9alit\u00e9 et que la soci\u00e9t\u00e9 r\u00e9ussit \u00e0 instaurer une fid\u00e9lit\u00e9 chez ses collaborateurs, ces derniers se transforment en v\u00e9ritables ambassadeurs de l\u2019entreprise.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb background_enable_color_tablet=\u00a0\u00bboff\u00a0\u00bb background_enable_color_phone=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbR\u00e9aliser d\u00e8s maintenant un audit de vos pratiques RH\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb30px\u00a0\u00bb title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb min_height=\u00a0\u00bb19px\u00a0\u00bb custom_margin=\u00a0\u00bb|25px|0px|25px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px|0px|0px|false|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb title_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb title_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb title_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_left=\u00a0\u00bb5px\u00a0\u00bb border_color_left=\u00a0\u00bb#EABF18&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb5px||5px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_padding=\u00a0\u00bb|25px||25px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbleft\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Que ce soit pour faire face \u00e0 des difficult\u00e9s de recrutement, un taux de turnover \u00e9lev\u00e9 ou tout simplement pour moderniser leur image et leur processus internes, <strong>nombreuses sont les soci\u00e9t\u00e9s \u00e0 entreprendre des audits de leurs pratiques RH et de leur r\u00e9putation globale.<\/strong> Ces derniers portent sur divers aspects tels que les pratiques d\u2019int\u00e9gration et de formation des collaborateurs, l\u2019environnement de travail, les outils \u00e0 disposition, les \u00e9volutions de carri\u00e8re, la r\u00e9mun\u00e9ration, les avantages sociaux, la communication et les engagements de l\u2019entreprise, notamment en mati\u00e8re de responsabilit\u00e9 sociale (RSE).<\/p>\n<p><span style=\"color: #313135;\"><a href=\"https:\/\/directionrh.fr\/\" style=\"color: #313135;\">Direction RH<\/a><\/span> met \u00e0 votre disposition son <strong>\u00e9quipe pluridisciplinaire pour vous conseiller et vous accompagner tout au long de ce processus<\/strong>. <strong>Nos experts<\/strong> vous assisteront dans l\u2019<strong>\u00e9tablissement d\u2019un diagnostic RH<\/strong> qui servira de base au d\u00e9ploiement d\u2019un plan d\u2019action, dont l\u2019objectif sera de <strong>cr\u00e9er ou red\u00e9finir un ADN de marque engageant et unificateur<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; 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